First the question: what should change after this training?
The content type is decided by the expected outcome, not by the topic. Should the employee know a rule, change a behaviour or be able to do a task? The same OHS topic is prepared in three different formats for three different goals. When the goal is clear, the type chooses itself; when it is not, the training falls apart whichever type you choose (see how to prepare corporate training content).
1. Slide lesson with voice-over
The classic e-learning lesson in which text, images and voice-over move forward screen by screen. It is the most efficient format for passing on knowledge such as rules, policies, product knowledge and regulation summaries. It is easy to update: when a rule changes, only that screen changes.
Its weak side: if it runs long, people stop watching and just click “next”. A few questions after each section breaks this habit.
2. Animated training video with characters
A video in which characters who speak and move on a scene tell or act out the topic. It is strong where a change in behaviour is expected: wrong and right behaviour in occupational safety, a difficult conversation with a customer, an ethical dilemma. People forget a rule they read, but remember a case they watched.
A digital twin that presents with the image and voice of the organisation’s own trainer also belongs to this type; the trainer does not have to stand in front of a camera every time.
3. Whiteboard animation
A video in which the topic is drawn on a board while a voice follows the pen. It is good for explaining a process, a sequence or a cause-and-effect relationship: an application flow, the logic of a calculation, the parts of a concept. Because the eye follows what is being drawn, attention does not wander. Questions that appear along the way, with a wrong answer leading back to the point where the topic was explained, reinforce learning.
4. Educational game
Interactive content in which the topic is turned into a sorting, matching or decision game. It suits topics where the employee must be able to do something: the order of steps in an emergency, which waste goes into which bin, which data counts as personal data. People learn by doing, not by reading; and because score and time are recorded, you also see who knows what.
5. Live quiz
A live knowledge contest in which the question appears on the screen in the room and everyone answers from their own phone. It is used for reinforcement at the end of face-to-face training, as a warm-up in meetings or for in-house events. It is not a lasting lesson but a moment of participation; if the results are reported, they also show which topic was not understood.
6. Exams and assessment
It may look like a separate type, but it should be part of every type. In mandatory training, completion and score records are part of the documentation (see how mandatory training is documented). Questions should be tied to the learning outcome; a memory question measures nothing.
Is microlearning a type?
Microlearning is not a format but a decision about duration: a short module focused on a single learning outcome and finished in a few minutes. Each of the types above can be prepared as micro content. For field staff who log in from a phone, short modules are completed more often than one long piece.
Is SCORM a content type?
No. SCORM is the packaging of the content: whatever type the training is prepared in, once it is exported as a SCORM package it can be uploaded to a learning management system (LMS), played, and its completion recorded (see what is SCORM). Choosing the type answers “what will I explain”; choosing SCORM answers “where and how will I record it”.
Quick choice by topic
- OHS training: a slide lesson for the rules, a character video for dangerous behaviour, a game for emergency steps.
- KVKK (Turkish data protection law) training: a slide lesson or whiteboard for the basic concepts, a matching game for telling “is this personal data?”.
- Onboarding: a character video introducing the organisation, short modules, a live quiz at the end of the first week.
- In-service training: a short slide lesson for changes in regulations and procedures; a whiteboard for a new workflow.
- Sales and customer communication: a character video for difficult conversation cases, a game for product knowledge.
AI makes switching types cheaper
Each type used to mean a separate team and a separate budget: illustrators for video, developers for games, a studio for voice-over. Today you write the topic once; AI turns the same topic into a lesson, a scene, a whiteboard explanation or a game, and you review, correct and approve. So the type is chosen by the goal, not by the budget.
Which type is made in which Seriftech product?
Slide lessons with voice-over are prepared in Training Studio, character and animated scenes in Scene and Character, whiteboard explanations in Whiteboard Lesson, educational games in Game, and room quizzes in Live Quiz. Lesson, scene, whiteboard and game content is assigned and tracked in Training Platform, or uploaded as a SCORM package to your organisation’s own LMS.
